The Concept For Higher Sales

Call it a concept, call it a secret, call it what you like. But some people just don't get it. So here it is.......

So what exactly does that mean? I've seen it hinted at in the SBI forums before, but never really expressed this way.

The difference between want and need..... understand that, and you're halfway there.

Here's What It Means

List a whole heap of benefits, and you're trying to appeal to the logical side of the mind. It's not the logical side you should be targeting, it's the emotional side.Suppose you were selling a new car? Or is that "automobile" in the US??

• 30 mpg
• 5 year warranty
• Plenty of legroom
• airbags

They are all great logical selling points. But what about emotional selling points?

• Celebrity "X" drives one
• Your neighbors will be soooo jealous
• The prestige of a European car

What are your friends going to say when you arrive in your new car? I'm sure you get the drift....appeal to the emotions before you appeal to logic.

Take this example a little further. Let's look at the 30mpg. How much extra money will that put in someones back pocket every month, and what are some of the things they could do with it? Paint a picture of what they will be able to do.

Take Time To Dowload This

This may be the best information you will ever find on stats, facts and figures relating to sales and landing pages. I have changed the original whitepaper document to PDF, for the benefit of those who don't have MS Word. No matter how experienced you are with sales pages, no matter how successful, you will learn something from this. Right click on the link, and choose "save link as"

Download Here

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